Learning how to pitch your creators to brands, rather than waiting for briefs to arrive, is how a talent agency takes control of its growth. Most advice on this is written for individual creators pitching themselves. This is the agency version: how to find the right brands, build a pitch on behalf of your talent, and get in the room before the campaign is ever briefed out.
How do talent agencies find brands to work with?
The reactive answer is to wait for briefs. The better one is to watch the market: which brands are launching, expanding into a category, or running campaigns your creators are perfect for. The deals that grow an agency are usually noticed, not received. By the time a brief lands, the brand has already chosen to shop it around and other agencies are already pitching.
What should an agency's creator pitch include?
A strong pitch answers one question for the brand: why this creator, for this campaign. That means the right creator for the brand's aesthetic and audience, proof of genuine category fit, recent performance, and a clear sense of what the partnership would look like. Presentation carries weight, because a brand reads the quality of the pitch as a signal of the agency behind it.
How do you approach a brand cold?
Lead with relevance, not reach. Show that you understand what the brand is doing right now and why a specific creator on your roster fits it, with evidence. A short, well-targeted pitch built around a real match will always outperform a generic roster blast. Authenticity is the currency: around 75% of Australians skip content that feels inauthentic, and brands know it, so a credible match matters more than a big follower count.
What do brands look for in an agency pitch?
Fit, proof and ease. Brands want a creator who genuinely suits them, evidence that the match is real, and an agency that makes the decision simple. An agency that arrives early, with the right talent and the receipts, is far easier to say yes to than one competing late on a brief everyone else already has.
Pitching before the brief
This is where the depth pays off. Moxy has read the roster's full history across Instagram, TikTok and YouTube, so it can research brands, surface the ones running campaigns your talent genuinely fits, match the right creator with the evidence, and draft the pitch. The manager decides what goes out. The agency simply arrives first, with a considered case, on opportunities its competitors have not noticed yet.
FAQ
- How do you pitch an influencer to a brand?
- Lead with why a specific creator fits the brand right now, backed by real performance and category history, and keep it short and relevant.
- How do talent agencies get brand deals?
- Increasingly by going proactive: watching the market, spotting fitting campaigns, and pitching the right creator before a brief is sent.
- What should be in a creator pitch deck?
- The creator, the audience, proof of fit and recent results, and a clear proposed partnership.