By Alexandra Vincenze · Published May 2024
Set against the backdrop of ‘the influencer’ becoming one of the most desired career paths, creators continuously have to find new frameworks to succeed within the industry.
While there isn’t a one-size-fits-all formula for reaching individual goals, there are a few failsafe tips that don’t seem to date when it comes to establishing brand partnerships. One of these is a media kit, a key marketing element for highlighting your strengths and professionalism as an influencer.
At a glance.
After countless consultations with fashion, beauty and lifestyle CEOs, brand agents and influencer managers, we believe a media kit is essential for fostering meaningful partnerships. Just as a resume or portfolio, it provides an intricate portrait of you and your experience as an influencer. Featuring key elements of your online presence, a media kit helps brands connect with you more so than a simple outreach message. It also boosts credibility, ensuring a perfect first impression that brands are happy to build on.
The most-asked questions.
What’s the difference between a media kit and a press kit?
You might have heard about a press kit before, which is a document businesses create to share news and details with media outlets. On the other hand, an influencer media kit serves as a CV for creators, sharing relevant information with brands who are interested in collaborations.
What’s included in a media kit?
Every media kit is slightly different, but in general, most kits include a short bio, previous campaign insights, analytics and visuals. To ensure that the media kit plays to your strengths, we recommend fully customising the content and prioritising what you believe are your biggest assets (e.g. an engaged audience, stunning visuals or successful previous campaigns).
What is an influencer media kit used for?
You can send a media kit to any brand interested in a collaboration, or any company you’d like to approach. Classic gifting and paid posts aren’t the only partnerships that benefit from media kits – here are a couple of other collab options you can use them for [link to ‘beyond gifting’ blog].
What if a few simple clicks could unlock more opportunities?
Amongst many others (including ‘why do we expect influencers to be expert designers’ and ‘why is building a media kit overly complicated’), this was the question that led the design process of Ezra. The result is a user-friendly media kit tool that supports creators and helps them elevate their personal brand.
Reasons to create and customise.
If you’ve been considering buying a pre-made, one-off media kit design, let us change your mind and invite you to join the fellow creators who use Ezra instead.
- creative freedom
While our designers curated a range of beautiful fonts and colour palettes to pick from, we’ve left the rest completely up to you. Move around pre-built sections, add your visual and written content, come back to change it, create different versions for different clients. Platforms like Ezra keep you in full control of the creative process, without requiring you to have expert design skills.
- adaptability
Industries in flux such as social media and influencer marketing require constant changes and adaptability from the creator’s perspective (read more about the benefits of creating tailored media kits here [link to unlocking versatility blog post].) Rather than sticking with one portfolio for years, we suggest constantly updating it to reflect your most recent and successful brand collabs, details and visuals.
- industry expertise*
A long list of PR agents, brand managers, KOLs and influencers made sure that we thought of every detail. From integrated stats to easy-to-edit blocks, every element of Ezra exists to address specific pain points and to improve your experience as an influencer.
- tailored content*
Staring at a blank canvas just before starting the design process can feel quite overwhelming. Dedicated to influencers, photographers, models and creators, Ezra’s media kit templates provide both design and content inspiration. Instead of ‘design anything’ mottos, our approach focuses on those working in creative fields, looking to connect with brands.
- live socials*
The antidote to constantly taking screenshots for potential clients. As brands often ask the influencer they’re considering collaborating with for insights, we decided to seamlessly integrate them into our media kits. Connect your socials, and we’ll take care of the rest – including real-time updates.
- designer support*
If you ever get stuck or aren’t sure where to draw inspiration from, we offer complimentary 30-minute consultations to help curate your influencer media kit.
*exclusive to Ezra
Getting started in Ezra.
Once you’ve selected your membership and signed up, click on ‘create’ to pick your template. Choose a font and colour palette and add your info to the pre-built sections. Save and download, or share as a link. We’d love to add more instructions and details, but it’s really that simple.