For Kat Vel (@katvel__), each collaboration is a carefully orchestrated dialogue between aesthetic vision and brand legacy. With 38.5K discerning followers, she has become a master of the most sophisticated form of creator business: luxury hospitality partnerships that honor both heritage and contemporary elegance.
Her recent collaboration with Hotel Belles Rives in Cap d'Antibes exemplifies this approach—a partnership born not from broad outreach, but from strategic presentation that spoke directly to the hotel's century-long commitment to Mediterranean sophistication. This is creator business elevated to its most refined form.
"The most successful hotel partnerships begin with understanding place, not just promoting presence."
The Two-Portfolio Approach: Main Kit to Targeted Brief
Kat operates with what industry insiders call the "two-portfolio strategy"—a comprehensive media kit that showcases her overall aesthetic and audience quality, paired with bespoke client briefs tailored to specific hotel partnerships. Her main portfolio establishes credibility; her targeted briefs demonstrate creative understanding.
This distinction matters profoundly in luxury hospitality. A generic media kit speaks to metrics; a thoughtfully crafted client brief speaks to brand soul. Hotel Belles Rives didn't partner with Kat because of her follower count—they collaborated because her proposal understood their positioning as curators of timeless French Riviera elegance.