Show the IG metrics that signal real influence, and generate a live media kit with Ezra Agent that stays up to date.
Instagram metrics brands care about
- Interactions: likes, comments, shares, saves (saves/shares carry the strongest intent)
- Engagement rate (profile) = total interactions (last N posts) ÷ followers
- Engagement rate (view‑based) = total interactions ÷ views (per reel/post)
- Save rate = saves ÷ views; Share rate = shares ÷ views
- Comment rate = comments ÷ views (prioritize substantive comments)
- Reach (unique accounts) and views/plays (total starts)
- Average views per viewer = views ÷ reach (proxy for rewatch behavior)
- 3‑second view rate = 3s views ÷ views (hook strength)
- Average watch time (AWT) = total watch time ÷ views
- Completion rate = completed views ÷ views
- Stories: completion (last card ÷ first), replies, link/sticker taps
- Conversion: link CTR (clicks ÷ reach), profile visits
Design tips that lift these signals
- Hit a visual/value change at ~3s to boost 3‑second view rate and hook strength
- Use a pattern‑interrupt every 1.5–2.0 seconds (cut, camera move, text or sound change) to raise AWT
- Deliver the core payoff by 40–60% of runtime; reserve a secondary reveal to lift completion
- Engineer saves/shares with “save for later” utility and “send to” cues in caption/on‑frame
Layout tips for IG‑first creators
- Lead with short bio + niche and cities
- Grid of 3–6 standout reels/posts with outcomes
- Audience split and top geos
- Brand work and testimonials
Build your IG media kit
Connect Instagram and Ezra will generate a styled, live kit with your latest metrics. Edit anything and share a link.
Use this in Ezra